Later, a Telugu OTT platform, impressed by the content, did decide to stream it, but only after dubbing it in Telugu. In 2020, a Kannada web-series – Honeymoon – had a similar fate when it was not accepted by any platform. While a handful of Kannada movies have managed to do reasonably well on streaming platforms, regional content creators from the industry overall have struggled to find a slot on OTT platforms. But, even in this gold rush, Kannada contents are still struggling to find a space for themselves.
Among the south Indian industries, Malayalam, Tamil and Telugu movies have made their presence felt across the country on various over-the-top (OTT) platforms over the last few years, with a steady increase in non-native audiences. With the mushrooming of streaming platforms, movies and soap operas have become accessible in living rooms across the country, breaking region and language barriers.
